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How to: Send follow up on emails sent through Marketo and track those?

Question asked by Swati Toshniwal on Nov 29, 2018
Latest reply on Feb 2, 2019 by Sanford Whiteman

Hi All

I have the below requirement but as i understand marketo doesnt support sending follow up on emails sent - how have anyone tackled this challenge?


Once say webinar invite emails are sent via marketo, would like to be able to send a follow up on that emailer that shows as part of same thread and not a new email. The new email would be similar to way we would ideally follow up saying 'Hope you received below email - look forward to seeing you....' etc and we should be able to track the opens and clicks on that email as well. How can we do that with marketing module? Would sales module help here or say outlook plugin?

This is also needed for lead gen and demand gen - how do you guys tackle this challenge?