I am going through all of the (inherited) country normalization campaigns in my instance, and some of them use CONTAINS or IS. Here's an example:
One campaign has USA Normalization - "Country IS USA" Change to United States
Another example is "Country CONTAINS United States of America" change to United States. (Yes I know its bizarre to have two differnent campaigns doing normalization for United States - but I stress the statement "inherited instance").
Is it better to use CONTAINS or IS?