How to find out UTM parameters of the lead , when we haven't added them in hidden form fields?

Hi Prithvi,

You could try running a smart list with "Filled out Form" and "Referrer" is the specific URL with the utm parameters. Of course this means that you will need to run multiple variations and it may also not be accurate if a record has filled out the form multiple times through different UTM sources.

Unfortunately, at the moment I cannot think of any other way you could identify this information without going into the form activity and extracting the referrer URL.

Hopefully others have a better alternative.

Thanks

Floyd

Hi Prithvi. You may also wish to consider a different methodology for capturing UTM parameters in Marketo. We use a script that writes the UTM values to a cookie in case the person does not convert while on the page with the UTM query string, then write the cookie values into the hidden fields. The script even adds the hidden fields if they are not present, so you do not need to add them manually or miss out if they're not present. This blog post explains the UTM tracking script and Marketo setup.

+1 to Balkar's response - but be careful with what you do with this information. If you're using it to retroactively apply successes aligned to each channel, you might have some issues in your attribution reporting because those reports rely on the datestamp of the successful status change.