Hi everyone,
We've been using Marketo for a while.. We could start scoring after we made like ten campaigns and managed to score the actions taken backwards in the system. Now, we need to see the scores on a person / campaign basis. So here is the question, I can see a total score on a person basis, but is it possible to create a report that we can review on a campaign basis in person detail?
Thanks,
Murat Turan
Hi Murat Turan,
You have your overall lead score field in Marketo. When you say score at a campaign level can you explain more about what you mean? Do you mean to see the actual score that each campaign contributed to the overall score? This wouldn't really be possible without creating custom scoring fields for each campaign and adding them to all the smart campaign programs attached to the particular campaign you are trying to measure. Speaking from experience, this can get messy and hard to manage very quickly.
Do you have Marketo Sales Insights? It might be a better idea to create Interesting Moments and use tokens to pull in the program details. This will allow you to see the particular scoring elements attached to each campaign in a central location for each person. I'm making an assumption that you also have Salesforce though.
Thanks,
Gerard