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What is the best way to prevent a lead from receiving the same content twice?

Question asked by 905e3d2f91630ac39887967c6a078f2ea1f57aaf on Jul 14, 2014
Latest reply on Feb 20, 2019 by Sanford Whiteman
Our engagement programs are based off assets. Most of our leads enter the engagement programs by reviewing one of our assets. Therefore, I want to ensure when they are receiving nurture emails from us, they are only receiving new and fresh content - not content they have already read. What is the best way to do this? I've created a smart list in the Send Campaign for our white paper asset (pictured below). What I'm hoping this gets across is, that if the lead has filled out a any form related to that particular asset, they will not receive the nurturing email related to the asset. Is this the right way to go about it? Thanks!

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