Setting the email address value to "NULL" should work.
However have a look at the activity log for the records you attempted to reset the email address to NULL, maybe you have a "block field update" that maybe interfering with your change step.
Also can you run a test scenario so that you can post the results here.
- Create a new record in Marketo
- Run the Smart Campaign logic for this new record
- View the activity log or results tab and take a screen shot and post the results.
2 of 2 people found this helpful
What's the reason you're changing their email address immediately before you delete them? Is this to thwart Durable Unsubcribe?
- IMO simply emptying the email doesn't signify "email needs fixing". There should be specific flags that make it easy to tell Sales/CS that their attention is needed, and a timestamp for when they've last tried to get up-to-date info.
- Not having the original email to go on makes fixup that much harder. What if the only evidence you have of their previous employer is in their email domain? Then you've lost that, so good luck calling the old place and finding out where they might've moved!
This was something that the SalesForce Admin discussed- I agree with you on this. Thank you
1 of 1 people found this helpful
Even if you make the email address as null, it will still be taking space in your marketo database. if you want to make space then you have to delete them. Also, as sanford mentioned you need to flag these leads in your CRM so that sales team get the idea about updating the lead