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Database clean-up: Email Invalid

Question asked by Patrick Vesely on Nov 16, 2018
Latest reply on Nov 29, 2018 by Patrick Vesely

I have a Smart list of over 80K leads that are marked as Email Invalid- these are taking up space in our database.

 

I am trying to run a campaign to:

1. Remove their invalid email from the email address field

2. Remove them from Marketo, not SalesForce.

 

Ideally, I would like the Sales and Client Service team to find the proper email address, fill it in and re-sync to Marketo.

 

I have tried to set up a Smart Campaign that would NULL out the email address but that did not clear the email address. Below is the Flow that I put together.

The smart list will be anyone that is on the Email Invalid Smart List that I created.

 

Any suggestions would be greatly appreciated.

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