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Why not start with Marketo's own Engagement Program? It's a simplified framework for nurture campaigns that automatically incorporates a lot of the best practices.
Can you point me to this Grant?
HIi Jeannette -
- marketing activities
- import program
- choose Marketo Program Library
- choose the program you want to download
- click next
- choose the campaign program
- import it
Still looking for a document that describles the different programs however. Does one exist?
I have yet to find one, as I am also new to marketo, but this is what I have been able to find thus far:
program- manifests as a collection of child/smart campaigns for a specific purpose and with a specific goal, measured by exisiting lead success or the acquisition of new leads - specific marketing initiatives that hold all of the assets like emails, forms, landing pages, smart campaigns
smart campaign- trigger on one person and perform actions or run a series of actions among a group of people
engagement program- a program that is able to accomlish complex nurturing
child campaign- a special type of smart campaign that only lives within a program or an event
email program- neat setup & dashboard which is built for 1 off emails
Hope that helps!
Click on one program and it will give a description right under import program, if you want that one click next, if not select a different program.
Yes, some of them have a description but most of them don't.