AnsweredAssumed Answered

A/B Testing and Metrics: change leads to engaged

Question asked by Steph Anderson on Nov 8, 2018
Latest reply on Nov 8, 2018 by Floyd Alvares

We are interested in using email send A/B Testing, but I'm finding it much harder to pull metrics becuase there is no outbound.


I have synced my campaign to a Salesforce campaign so I can track who is a member, who engaged (clicked/opened), and who converts (fills out a form). The members made it to salesforce, as did the converts, but not the engaged.


I tried to put together both a trigger and batch campaign to synch over the clicks/opens to my salesforce campaign, but the email I sent is not available in the pick list for some reason. It is approved and should show up.