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Thievery Alert: Programs Stealing Acq. Credit

Question asked by Kevin McMahon on Nov 7, 2018
Latest reply on Nov 13, 2018 by Kevin McMahon

Lately we've discovered that we have programs stealing acquisition credit from other programs. For example, someone first comes in to our database through a list purchase and then at some point later in time registers for a webinar, the webinar will change the acquisition program and channel.

 

I adjusted the smart list in our Acquisition smart campaigns to include the filter Acquisition Channel is empty. However, this morning I see that someone who had an acq. channel as List Purchase made it through the Acquisition campaign of a webinar program and had it changed. Here's a couple screenshots below:

 

Screen Shot 2018-11-07 at 9.07.51 AM.png

 

Screen Shot 2018-11-07 at 9.08.57 AM.png

 

The person was created in 2017 so the issue is not with the 20 minute window. Appreciate the help!

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