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Please help with a field name for influence of internal marketing teams.

Question asked by 08da1c306defe3b5904cbd54305ab13e1891d8a2 on Nov 6, 2018
Latest reply on Nov 6, 2018 by Sonali Jadeja

We have 6 different internal business units with separate marketing divisions. I'm trying to create a field that will indicate which business unit was the source of a contact/lead. Some of our customers do purchase items from multiple business units, but I'd like to call out the team that first influenced a customer.


This field will be used for reporting, segmentation for future marketing campaigns and Salesforce assignment rules. My thoughts are something along the lines of "Marketing Sourced Business Unit" or "Source Business Category" but neither of these have a great ring to them. Anyone have a similar field they have used that makes sense for this particular scenario?