To help increase our open rates, we ran an A/B subject line test for our digest newsfeed last week. For reference, we typically use the Digesto token to pull in the latest news feed title and the average open rate is around 2%. We've been running it for at least a year and these have always been our results.
Last week, we tested the typical digesto token against a personalized one. The results were almost identical between the two subject lines, which makes it hard to believe that they are accurate. Especially when looking in Revenue Explorer - 1234 opens vs. 1235 opens.
Is this just a coincidence? Also, if we are referring to the same asset, why are the results different between the Marketo program report and Revenue Explorer report?