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IP Geo data - is Marketo capturing and if so, where?

Question asked by Suzy Veilleux on Oct 31, 2018
Latest reply on Nov 3, 2018 by Grégoire Michel

I've done some searching in the Community and can't find what I suspect is an easy answer to a basic question.    We're reluctant to include a Country field on our forms out of the gate and would like to use IP Geo as a proxy for people who might be finding out content organically and be from outside of the US.   Because our business is specific to the US, we believe this is an appropriate from a compliance stand-point (for now).   While we recognize that IP Geo data isn't 100% accurate, it will give us relatively reliable data to allow for a more explicit opt in choice if IP Geo is indeed outside of the US.


Can someone point me to the field name/location of where the IP Geo is captured (assuming it is)?


And I'd be interested in peoples' thoughts on whether this is an appropriate approach considering we do no official business outside of the US but recognize that people are consuming our content (Note, we would remove anyone who has an IP address outside of the US from our email campaigns).