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Segmentation on landing page in first mail

Question asked by Franky Ruysschaert on Oct 30, 2018
Latest reply on Nov 1, 2018 by Sanford Whiteman

I just started working with Marketo.

Today we would like to send a first mail to our contacts. ( they were imported from another system )

None of them have the Marketo cookie, since this will be their first visit.

 

My mail is segmented based on language, when I perform tests, that segmentation seems to work.

 

The mail has a CTA with a link to a landing page. This CTA is also segmented because of the language.

 

Question:

1) Should I add my segment in the URL so that the Landing Page will display in the proper language (coming from the mail)? Or are the contacts parameters passed towards the landing page from the mail, and segmentation will be done by the platform and not by the url parameters?

2) I have used other segments in my landing page ( images based on industry ). When I click the CTA in the mail towards the landing page the second segmentation is not working.

 

What is wrong here?

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