You should not need to add any additional criteria to your email links.
The links in the Marketo emails will generally insert a cookie pixel into the browser when the person clicks on the link. This should enable the segmentation on your landing page as Marketo will then register this information and display the right content.
1. Confirm if the record you are testing falls into the correct segments both for language and industry.
2. Test with an actual email send to your test record - and not a sample test email. Sample test do not register the cookie information into the browser only actual email sends.To do a actual email send to your test record(email), you can go to the record in the database, highlight the record and on the top you will see "lead actions", then select marketing->send email->type in the name of your email.
Hope this helps.
The links in the Marketo emails will generally insert a cookie pixel into the browser when the person clicks on the link.
- Clicking a tracked Marketo link does not set a cookie. There's no cookie set by the click tracking (branding) server.
- The cookie is only set in a given session after a Munchkin-enabled page is loaded into the browser. A cookie is neither required nor included in the initial HTTP request. In fact, the mkt_tok query parameter is responsible for associating the request with the lead's segment. Subsequent pageviews in the same browser will include the cookie, if the browser doesn't have cookies and/or tracking disabled, but the segmented content doesn't depend on cookies even being allowed by the end user.