I am creating an engagement program. It will have about 8-10 emails with matching Landing pages. However, we didn't want to have that many LPs but have them gated. Is this possible? I am open to different options.
You can use utm_content as a hidden field on your form and pass along the correct asset name. Then use the advanced TYP options to route to the correct page.
In a similar vein, you could hide the form upon submission or have a generic TYP and use a fulfillment email triggered by the form fill & UTM pairing.
would I need different landing pages?
For the first option, you would need one LP and multiple TYPs (one for each asset).
The second option, you would need on LP and one TYP, but multiple fulfillment emails.
If I did the second option, I would create a smart campaign correct? How would I do that?
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