4 Replies Latest reply on Nov 1, 2018 10:19 AM by Sonali Jadeja

    Recommendations for personalization engines?

    Sonali Jadeja

      Hi,

       

      I'm looking for recommendations on B2B personalization engines.

      Has anyone implemented a tool successfully that fits criteria of web & email personalization and facilitate goals for 1:1 marketing.

       

      Thanks,

      Sonali

        • Re: Recommendations for personalization engines?
          Grégoire Michel

          Hi Sonali,

           

          What CMS are you using ?

          What use cases are you looking for ?

           

          Marketo web personalization does a good job, although not perfect. Where it is especially good is the depth of integration with the Marketo lead management. So products are available out there, for instance Adobe's or some that are CMS add-ons. Hence my first question.

           

          -Greg

          1 of 1 people found this helpful
            • Re: Recommendations for personalization engines?
              Sonali Jadeja

              Hi Greg,

               

              We use SiteCore which has a personalization rules engine but it's still pretty manual to set up workflow for each rule.

               

              I'm more interested in getting feedback for AI powered engines for automated content recommendations/pop-up offers on website based on personas, buyer's journey etc.

              And if it could also be used to personalize emails based user's behavior it would be great!

               

              There are many potential players out there, but I'm looking for B2B success stories from fellow Marketo users!

               

              Thanks,

              Sonali