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trade shows

Question asked by c8bb3563ada9c9244f8db7e0dfc74aec8f137acc on Oct 19, 2018
Latest reply on Oct 24, 2018 by Brooke Bartos

I am getting push back on using a Marketo (or a drip campaign) to follow up on leads we have received from trade show.  The argument is:  "We already have the leads and have met the people so give them to the sales team and let them start making calls and sending emails to get an initial in-person meeting.  Marketo might be a good idea pre-show, but doesn't make sense post-show."

 

Thoughts and commentary welcome.

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