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Leveraging Demographic Score for lifecycle

Question asked by Jason Alford on Oct 17, 2018
Latest reply on Oct 18, 2018 by Grégoire Michel



So for our lifecycle we're thinking we're not going to allow leads to be pushed to the sales team unless they have some type of a demographic score (we haven't determined how high of a demo score yet). Looking for opinions as to what people think of this way of thinking. For those of you that do it / have done it: what are you doing with leads with a qualifying person score for sales based strictly on behavior, but don't have a demographic score yet? Do you just move them immediately to recycling? Do you move them to MQL (AQL) and then to recycling? Do you have maybe a separate recycle stage that leads hit pre MQL (or AQL)?


Looking for opinions, and ways other people are doing this...