Although a community has existed for years within my organization, it has lacked strategy, governance, customer engagement, and a Community Manager. In 2019, my organization wants to change that. And, as part of that initiative, I have been tasked with creating a 'Community Governance Structure'. Since I am new to Community Management myself, I am seeking advice from the professionals out there. I'd like to understand:
I think Marketo does a great job of managing their Community (along with the Champions!) and I would enjoy hearing from some of the team members who assist.
Any advice is greatly appreciated!
I'd prob look at well run sites as well as search online for articles. To me, it's easy - be responsive, give people spaces to talk, one manager owns it. A lot of good ideas are built into the structure of this site. I'd also look at usability - make it really simple for people to get to their main interest.