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Create One Report for Multiple Email Sends

Question asked by Karyn Hill on Oct 15, 2018
Latest reply on Oct 15, 2018 by Karyn Hill

Please pardon my lack of knowledge on this subject. The person who will be handling the analytics hasn't set up the reports yet or explored how Marketo analytics and reports work. Not her fault—she has been holding a department together entirely on her own for a few months now.


What my boss wants is a report that will tell her how many sends, opens, and clicks we've had for all emails pertaining to a particular event. This would be easy if we were using nurture campaigns or similar, but due to the nature of the events, we're pretty much stuck with just email programs right now. Many of them per event, all in one campaign folder. I can easily give her a report for each individual email program but she needs to see them all together. In Excel is fine. I don't see how to do that short of exporting each one as an Excel spreadsheet and then pasting them all into one. That's what I'm hoping to avoid. I had to do that with the last program we used and it wasn't pleasant.


Can anyone tell me a good way to get my boss the information she needs without driving myself bonkers?


Again, I apologize for my lack of knowledge in this area. I can make you a responsive email template with custom modules but I look at the reporting tools and get completely lost. And I don't have a lot of time to study up on it before she needs the report.


Thanks to anyone who takes the time to read this!