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Managing Contacts Associated with Multiple Accounts

Question asked by Nathan Fehler on Oct 15, 2018
Latest reply on Oct 16, 2018 by Sanford Whiteman

Our business model often contains leads/contacts (email addresses) that are associated with multiple accounts. Each contact in this scenario has a single unique email that is used across all associated accounts. We would like to be able to send more personalized communications with a send per unique email-account relationship based on the account that the lead or contact is associated with. Due to the way Marketo dedupes email sends to only one record with an email address, is there a way to:

 

Has anyone attempted to do this sort of thing using Custom Objects, API Triggers, Otherwise? We use Microsoft Dynamics CRM solution, and feed data to Marketo via custom APIs from our in-house database.

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