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Keeping unsubscribed leads?

Question asked by Jessica Leung on Oct 18, 2018
Latest reply on Oct 22, 2018 by Grégoire Michel



I'm going through a bit of a data cleanse exercise and was wondering what people's views on keeping or deleting unsubscribed leads from their instance? Or even those where they have soft-bounced from campaigns (company spam filters).


In particular, for leads who also exist in Salesforce...are some people keeping them in Marketo to maintain a view/history of the lead's behaviour and any form fills etc., to share intelligence with Sales? Would you still keep these in the system, or just keep the "active" ones?