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Lead Source Strategy

Question asked by Gunpreet Kaur on Oct 12, 2018
Latest reply on Oct 16, 2018 by Gunpreet Kaur

Thinking through how first touch and last touch params are stored and read on form submission. Assuming we use javascript to capture as here MarTech/UTM-Tracking at master · yanirclsr/MarTech · GitHub .I understand we create total 12 hidden fields on the form and set each field to read the value from the cookie on form submission. Then we run operational smart campaigns to set the lead source and lead source detail field values from the data captured. Am I correct in understanding?