2 Replies Latest reply on Oct 16, 2018 7:41 AM by Gunpreet Kaur

    Lead Source Strategy

    Gunpreet Kaur
    Gunpreet Kaur Oct 12, 2018 9:12 AM

      Thinking through how first touch and last touch params are stored and read on form submission. Assuming we use javascript to capture as here MarTech/UTM-Tracking at master · yanirclsr/MarTech · GitHub .I understand we create total 12 hidden fields on the form and set each field to read the value from the cookie on form submission. Then we run operational smart campaigns to set the lead source and lead source detail field values from the data captured. Am I correct in understanding?

      • 42 Views
      • Tags:
        • Re: Lead Source Strategy
          Darrell Alfonso
          Darrell Alfonso Champion Oct 15, 2018 12:44 PM (in response to Gunpreet Kaur)

          Hi Gunpreet,

           

          if you are populating hidden fields from the form, you won't need operational smart campaigns, the lead source and lead source detail are already populated (if those are the fields you are using).

            • Re: Lead Source Strategy
              Gunpreet Kaur
              Gunpreet Kaur Oct 16, 2018 7:41 AM (in response to Darrell Alfonso)

              Thanks for responding. I meant if we are using below hidden fields on form submission -

              First Touch Cookies:

              __ft_referrer

              __ft_utm_campaign

              __ft_utm_content

              __ft_utm_medium

              __ft_utm_source

              __ft_utm_term

               

              Last Touch Cookies:

              __lt_referrer

              __lt_utm_campaign

              __lt_utm_content

              __lt_utm_medium

              __lt_utm_source

              __lt_utm_term

               

              Then we need would smart campaigns to populate lead source and lead source detail fields, I was just wondering if someone is using that js code and is working well for them.