1 Reply Latest reply on Oct 11, 2018 3:54 PM by JD Nelson

    Marketo Real-Time Personalization & Google Ads

    Michelle McKinley

      I followed the steps to configure real-time personalization with Google Analytics. But there was no option to pull in data from a specific RTP segments. Instead, I followed the instructions and created an audience with the following criteria:

      Sequences - Event Category - contains - "RTP-Campaigns".

       

      This resulted in over 7,000 users, but I have no way of knowing where these users came from specifically and my Marketo CSM could not tell me. Does anyone know how to determine where these users came from?