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Marketo Real-Time Personalization & Google Ads

Question asked by Michelle McKinley on Oct 11, 2018
Latest reply on Oct 11, 2018 by JD Nelson

I followed the steps to configure real-time personalization with Google Analytics. But there was no option to pull in data from a specific RTP segments. Instead, I followed the instructions and created an audience with the following criteria:

Sequences - Event Category - contains - "RTP-Campaigns".


This resulted in over 7,000 users, but I have no way of knowing where these users came from specifically and my Marketo CSM could not tell me. Does anyone know how to determine where these users came from?