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SMS tagging campaign: How to create customized short links?

Question asked by ef7534edc5d43873fabbcd00534dbf38a7ab47cc on Oct 10, 2018
Latest reply on Dec 4, 2018 by Julia Rosenthal

How can I set up a tagging campaign using SMS with a custom short link so that people clicking the link are taken to a Marketo page, uniquely identified, and cookied with their activity tag.

Similar to an email tagging campaign, but for SMS.

The main issue I think I need help overcoming is how to create custom short links that include the user's unique identifier to include in all the SMS messages.