Hey Jeff - videos are just another content type in our "website content" channel. Here are the program statuses within this channel:
When someone watches a video, they progress to the "Engaged" status.
We use Brightcove as our video platform and it's tightly integrated into our Marketo environment. For example, each time someone watches a video on our website, the following data is sent to Marketo:
We score video engagement as follows (based on % watched):
When we send out alerts (MQL alerts, campaign response alerts, etc.), we also include a history of Interesting Moments:
As you can see, the video views are listed as generic activity. Since Marketo doesn't support custom activities in Interesting Moments, some of the the key data can't be included in our alerts. Which is why I created this idea:
Thanks Dan for sharing that approach. Such great intel you are getting out of the system.