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If Email Invalid=True or Unsubscribe=True, then Black Listed=True?

Question asked by Eric Stone on Oct 5, 2018
Latest reply on Oct 5, 2018 by Grégoire Michel

Would there be a benefit in creating a data management campaign to mark all Unsubscribed or Email Invalid as Black Listed? Despite searching the community quite a bit, I was unable to find an answer to this question.

 

My thought is that Black Listed=True would lower our list size pre-send, giving a more realistic view of audience size but this aim may be achieved through Email Invalid or Unsubscribe?

 

Thanks for your help!

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