AnsweredAssumed Answered

Tying Scoring Behavior to a Campaign/Program

Question asked by I.T. Group I.T. Group on Oct 4, 2018
Latest reply on Oct 9, 2018 by Sanford Whiteman



Im working on some data extraction through the Marketo API, and was hoping someone may have run into a similar issue that I currently am.


Currently, when we pull 'lead score' changes through the activity log, we get a campaign name such as "OP-Scoring-Behavior.Email - Opens Email". I understand this is because the scoring setup is done globally through a program; but is there a way to link this back to a "campaign" or "program" that caused the score change?


Im a bit new at this, so excuse my lack of understanding of the terminology. Essentially, we'd like to tie a score change, and the change value to a specific marketing campaign (email, newsletter, etc). I believe these may actually be called programs within Marketo.


Would the only way to acheive this be to setup scoring within each individual program?


Any advice is greatly appreciated!