My question may not be clear...let me explain....
1. My company wants to do a campaign which will have some emails / webinar / live event.....
It will run for few weeks for some leads in our database and new leads will be added too.
What should I use? Engagement program or just a program and have different types of campaign types - including emails / webinars / live event / trade show in the same program.
I want to also measure the success across these campaigns and costs associated with them?
Is my question clear?
Right now we have a program and in program we have lots of email sends...see screen shot....is this not the best way of sending out emails?