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Multiple parts to a campaign - A program or individual campaigns

Question asked by 1d177e69ac1f9498495d47f79f1509a34bf0f754 on Oct 2, 2018
Latest reply on Oct 4, 2018 by Ryan Mendoza



My question may not be clear...let me explain....

1. My company wants to do a campaign which will have some emails / webinar / live event.....

It will run for few weeks for some leads in our database and new leads will be added too.


What should I use? Engagement program or just a program and have different types of campaign types - including emails / webinars / live event / trade show in the same program.


I want to also measure the success across these campaigns and costs associated with them?


Is my question clear?


Right now we have a program and in program we have lots of email sends...see screen this not the best way of sending out emails?