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Multiple parts to a campaign - A program or individual campaigns

Question asked by Nimisha Garg on Oct 2, 2018
Latest reply on Oct 4, 2018 by Ryan Mendoza

HI,

 

My question may not be clear...let me explain....

1. My company wants to do a campaign which will have some emails / webinar / live event.....

It will run for few weeks for some leads in our database and new leads will be added too.

 

What should I use? Engagement program or just a program and have different types of campaign types - including emails / webinars / live event / trade show in the same program.

 

I want to also measure the success across these campaigns and costs associated with them?

 

Is my question clear?

 

Right now we have a program and in program we have lots of email sends...see screen shot....is this not the best way of sending out emails?

 

Nimisha

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