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Capture Privacy opt-in consent in CRM?

Question asked by Tammy Sims Coan on Sep 28, 2018
Latest reply on Sep 28, 2018 by Grégoire Michel

I'm curious what people are doing with their opt-in information. Is the opt-in data being stored in SF as the system of record? We are debating whether we need to create new fields in SF to store the opt-in acceptance and date. By default, if they fill out the form with the opt-in checkbox, we know they opted-in. But there is a sense this should be capturedd and stored in SF.  And the SF admin does not want additional fields unless really necessary. Any recommendations would be greatly appreciated.