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Declining Email Delivery %

Question asked by Kevin Keefe on Sep 28, 2018
Latest reply on Oct 22, 2018 by Kevin Keefe

I have been tracking, among other KPIs, our email delivery performance and noticed a declining trend over the past few months.

Steadily dropping from over 96% now down to 87% and I'm also tracking hard bounces which is always a huge number (4-6k in a DB of ~40k) but we are gun shy about removing people who hard bounce because we end up putting a lot of them back into the system later eventually it seems.

 

Wondering if anyone has suggestions on ways we can improve delivery rates and or some best practice suggestions surrounding hard bounces?

 

Looking forward to your thoughts!

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