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Hiring an automation manager- suggestions on a Skill evaluation project

Question asked by Becky Starkey on Sep 27, 2018
Latest reply on Sep 27, 2018 by Grégoire Michel

I am in the process of hiring am automation/operations manager and looking to have him do a project of some sort to help me understand his level of expertise. Is there anything else I can do to confirm skill level?

 

A few ideas I have are:

  • Identify lifecycle operational campaign, what are the rule and is there already a campaign set up based on lifecycle status?
  • How many leads are in nurture campaigns that are not identified as MQLs
  • Build a campaign for an upcoming event
    • how would you identify the audience?
    • how would you create content/emails
    • what would be your strategy for pre-during-post
    • Create a smart list (include parameters)
    • how would you test and learn in real time to inform content/deliverability etc. 

 

Please let me know if you have any other ideas.

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