3 Replies Latest reply on Sep 27, 2018 3:31 PM by Grégoire Michel

    Hiring an automation manager- suggestions on a Skill evaluation project

    Becky Starkey

      I am in the process of hiring am automation/operations manager and looking to have him do a project of some sort to help me understand his level of expertise. Is there anything else I can do to confirm skill level?


      A few ideas I have are:

      • Identify lifecycle operational campaign, what are the rule and is there already a campaign set up based on lifecycle status?
      • How many leads are in nurture campaigns that are not identified as MQLs
      • Build a campaign for an upcoming event
        • how would you identify the audience?
        • how would you create content/emails
        • what would be your strategy for pre-during-post
        • Create a smart list (include parameters)
        • how would you test and learn in real time to inform content/deliverability etc. 


      Please let me know if you have any other ideas.