Is it necessary to score lead activities differently from customers activities? We are starting to create scoring and some feel we need to score/identify customers activities differently than leads activities. If we do need to score differently, how would we score what a customer does vs what a lead does? Will we be able to identify customers vs leads? Is it necessary to score customers activities? I have noticed the majority of our customers activities entail logging in to their account, which I am not sure is a worth while activity to track since they are mostly paying bills.