2 Replies Latest reply on Sep 19, 2018 10:16 AM by Dan Stevens

    Qualified Leads and the campaign associated with it.

    Rajat Sharma

      Hi, Is there a way to know which program/campaign resulted in lead qualification?

        • Re: Qualified Leads and the campaign associated with it.
          Grégoire Michel

          Hi Rajat,

           

          Not directly. The way we do this is through a field in which we store the last successes and a second field in which we store the latest success when the lead becomes MQL.

           

          -Greg

          • Re: Qualified Leads and the campaign associated with it.
            Dan Stevens

            We do it slightly different (as you can imagine, there are multiple ways to build out your Marketo environment - depending on how you want to align it to your business).  All of our channels include four common program statuses:

             

            • Achieved MQL Status
            • Achieved SAL Status
            • Converted to - Influenced Opportunity
            • Opportunity Won

             

            We then include the following smart campaign in every one of our programs (btw, this is representative of a last-touched attribution model):

             

             

             

            (NOTE: The "Avande opp, mio, sal, mql program" values are defined in our lead lifecycle workflows when a lead achieves this stage)

             

            This allows us to precisely identify the last program that was responsible for a lead reaching any given stage in our revenue model - simply by changing the program status accordingly in each program (if applicable).