3 Replies Latest reply on Sep 11, 2018 12:28 PM by Chris Wilcox

    Microsite

    Elizabeth Bonin

      Does Marketo have the ability to host a micro-site?

        • Re: Microsite
          Chris Wilcox

          Hi Elizabeth,

           

          It's definitely not designed to develop a microsite, but that doesn't mean it's not possible. For example, you could build a landing page template with the header/footer you want to be common across the 'microsite,' as well as the navigation that would have a link to each of the individual pages on the microsite. Then you'd build the individual pages, and update those links in the placeholder nav to point to each of those landing pages. Basically, you're just making a network of landing pages that interlink to one another.

           

          Is there something prohibiting you from using a proper CMS rollout? I feel like anything more than just a few pages would be a nightmare to maintain if you built it using Marketo.

           

          Thanks! Good luck!

            • Re: Microsite
              Elizabeth Bonin

              Thank you Chris. What do you mean by a proper CMS rollout? What would this entail? Would you recommend this over your suggestion above it?


              Thank you!

                • Re: Microsite
                  Chris Wilcox

                  This is usually something you'd build using a content management system, like Wordpress, Drupal, etc, and then you could use Marketo forms and the Munchkin javascript code to track users and collect leads on your microsite. Content management systems are generally a lot more flexible and designed to build web pages and microsites.  

                   

                  Marketo was designed to build standalone landing pages to support specific marketing campaigns as opposed to multi-page web experiences. What's the purpose of the microsite, lead generation?

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