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Attribution for Digital Advertising

Question asked by Pia Simeoni on Sep 11, 2018
Latest reply on Sep 21, 2018 by Willow Allen

We have content that lives on our resource center that captures organic download activity, and we have programs for each piece of content on the resource center. We also sometimes promote this same content via Digital Advertising. How do we ensure that the name acquired is attributed to the Digital Program and not the resource center program?


I did find the article below and tried to follow the setup but was a bit confused about "Program that Captured Name" in the Smart List. Would that be the resource center program, and then in the flow step it actually changes the Acquisition program to the Digital Ad program because it contained the query string?


Set Up Revenue Attribution for Digital Advertising Campaigns - Marketo Docs - Product Documentation