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Baltimore Marketo User Group - September 26, Port Public House

Question asked by Kim Meyers on Sep 10, 2018
Latest reply on Sep 23, 2018 by Will Davis

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Multi-Product Scoring and Engagement

Join us to see a real life case of building multiple product lead scoring algorithms, engagement programs, and campaign strategies for an enterprise organization.  We’ll discuss:

  • Building a scoring model: how to identify the right product groups and tailor the scores to follow your customer journey scenarios.
  • Engagement programs: how to navigate between multiple product tracks.

 

Presented By: Helen Abramova, Marketing Technology Lead, Verizon Enterprise Solutions

Marketo Revvie Award Winner 2018, Marketo Champion (Class Winter 2017) and Washington DC Marketo User Group leader, Helen is a fearless explorer and utilizer of marketing technology and marketing operations. Helen is specialized in B2B marketing automation, managing martech stack, lead lifecycle, and analytics.

 

Wednesday, September 26, 2018 from 5:00 PM to 7:30 PM (EDT)

The Port Public House, 1229 Hull Street, Baltimore, MD 21230

RSVP: Baltimore Marketo User Group Meeting, Wed, Sep 26, 2018 at 5:00 PM | Eventbrite

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