Multi-Product Scoring and Engagement
Join us to see a real life case of building multiple product lead scoring algorithms, engagement programs, and campaign strategies for an enterprise organization. We’ll discuss:
- Building a scoring model: how to identify the right product groups and tailor the scores to follow your customer journey scenarios.
- Engagement programs: how to navigate between multiple product tracks.
Presented By: Helen Abramova, Marketing Technology Lead, Verizon Enterprise Solutions
Marketo Revvie Award Winner 2018, Marketo Champion (Class Winter 2017) and Washington DC Marketo User Group leader, Helen is a fearless explorer and utilizer of marketing technology and marketing operations. Helen is specialized in B2B marketing automation, managing martech stack, lead lifecycle, and analytics.
Wednesday, September 26, 2018 from 5:00 PM to 7:30 PM (EDT)
The Port Public House, 1229 Hull Street, Baltimore, MD 21230