I set up an email program and Subject Line A/B Test with a 50/50 weight. However, the results show that only the Champion has been getting clicks while the Challenger hasn't received any at all. It seems likely that none of the people in the smart list are receiving the challenger emails at all.
The A/B Test was a Subject Line test with a 50/50 weight.
For the email program flow, I used "EMAIL-Invitation 01" as "EMAIL-Invitation 01.Subject Line" was not available in the dropdown list.
Does anyone have any idea why this is happening and what can be done to rectify it?
I have referenced these two articles to no avail as the solutions provided don't offer much detail:
I would sincerely appreciate any help on this.