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Write/Read on Marketo/SFDC sync

Question asked by Jason Kaiser on Aug 31, 2018
Latest reply on Sep 1, 2018 by Grégoire Michel

Hi Marketo Community — wondering if anyone could provide some detail.

 

Problem: My company has an independent sales channel that provides us with most of our leads (contacts). These are being imported into Marketo today because we are working through some challenges with syncing. Specifically, if a contact provides us with something that is alternative than the information we have provided — such as a different mailing address or a name change — I believe it is stated in the documentation that Marketo would write to SFDC. However, in my business, we cannot allow name changes to be made from the Marketo end.

 

Ideally, we would like to have the ability to choose which fields we can write versus read-only. For example:

First Name
Last NameCompany Name
Role
StateBirthday
WriteXX
ReadXXXXXX

 

Are we able to do this on Marketo? Or within SFDC? How do we prevent changes from being made where it shouldn't be made?

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