We're very new to Marketo over here, and I'm seeing some unmapped custom fields in our field mapping tree (all that were created in Salesforce not Marketo). Several of these our primary marketo marketing user needs to use when creating his smart lists, etc. I'm struggling to find any documentation regarding this specific issue.
It's a field on our contact record in Salesforce - I just created it on the lead page in Salesforce and mapped those in the CRM to see if that would help. Do I need to set up a new marketo field for this to map properly? Those were the only troubleshooting ideas I came up with. I appreciate it!