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Operational Emails

Question asked by Balkar Singh on Aug 30, 2018
Latest reply on Aug 30, 2018 by Grégoire Michel

Operational emails ignore Unsubscribed and Marketing Suspended statuss. They send no matter what - Make an Email Operational - Marketo Docs - Product Documentation

Besides, setting an email to operational removes the unsubscribe link from footer as well. These are meant to be sent only for situations where recipient cannot consider the email as unsolicited commercial email (Spam) - Learn more


If we want to send a white-listing email (first and last attempt) to unsubscribed leads as well, is there any other way to send them this email, except setting it up as operational? Would this email count as commercial email? One way could be using a custom link added to email to unsubscribe, however - If we consider the leads to be opted-out/unsubscribed unless they opt-in via the white-listing email, does it actually makes sense that unsubscribed link in footer is removed?


Looking for thoughts on this!