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Marketo/SFDC Data Priority?

Question asked by Ed Selby on Aug 29, 2018
Latest reply on Aug 30, 2018 by Grégoire Michel

A first assignment to clean up our MKTO data was normalizing country names. Our MKTO records use 6 variations for United States. There are numerous misspellings on some countries, and widespread use of the ISO code instead of the (MKTO preferred) country name. It was time-consuming, but I got it all done.


Today I pulled a report for a campaign, and I noticed that every single one of my corrections has been undone. I can only assume that my MKTO records were over-written by the SF record during sync (I don't have SF access so I can't confirm that).


How would a person go about making sure that the MKTO data takes priority and updates SFDC instead of the other way around?