Head of Marketing, San Francisco
Who Are We?
Hi, we’re Chewse! Hundreds of offices work with us to run their employee meal programs and culture services in Los Angeles and San Francisco. Chewse delivers family-style office meals from the best local restaurants to over 19,000 employees. We take on the burden of planning group meals, so companies large and small can authentically connect each day with their teammates. We outperform our competition around three core value propositions: 1) Curated Menus, 2) Local Restaurants, and 3) Consistent Experience.
We are a unique team that is constantly experimenting with the best ways to have a heart-focused, fulfilling, and productive culture. If you want to be part of a team that is paving the way for the Culture as a Service (CaaS) industry, and working on big problems in order to help facilitate authentic human connection, then please jump in!
So What’s The Job, Really?
As Chewse embarks on a mission to bring work cultures together nationwide, we’re excited to hire our first Head of Marketing. You’ll build a team from scratch and work closely with the CEO, COO, and Sales to bring our Company vision to life through the brand, on-site experience, and various marketing channels. Hands on leadership and multi-tasking will be critical as you hire your team, codify the brand, and build a marketing engine from the ground up. For the right person, this is a huge opportunity to create the next great hospitality brand.
Responsibilities Include:
- Hiring a world-class team (in-house and agency) to manage Demand Generation, Brand, Creative, Content, Product Marketing, and Marketing Operations
- Accountable for MQL growth, working closely with our Head of Sales to monitor quality of leads to conversion
- Building and scaling a powerful brand that incorporates our values of food, work, and culture
Requirements Include:
- 10+ years of marketing experience
- 5+ years of management experience (not including external contractors)
- Proven track-record of building high performing teams and systems from scratch
- Strategic thinking: able to use data, intuition, and observations to move fast and adapt to our changing environment and competitive landscape
- Analytical and data-oriented: use metrics to track success of various marketing channels, understanding what best in class metrics are.
- Prior experience managing marketing (and adhering to) budgets is required
- Operationally detail-oriented: ready to turn the vision into a set of processes that scale to new cities
- Loves experimentation: building a new division means there’s a lot of uncharted territory — and being in a startup means we have limited resources, so rapid, monitored experiments are key
- Generalist who has executed on or closely collaborated with branding, paid advertising, email marketing, and blog content
- An advocate for heart-centered companies who value people as part of the strategy
- Comfortable owning the full marketing stack and aligning with sales for tracking and determining ROI (Google Analytics, Pardot, SFDC, Marketo and more)
- Experience in a multi layered product, i.e. a brand experience that goes from digital through a daily human experience is a huge plus
- Experience in a scaled marketing team before is a plus
- People want to work with you and for you
Why Should You Care?
- Flexible Time Off: We believe that a balance between work and life is essential to happiness and success, so work hard and take the time you need.
- Health Coverage: We offer competitive coverage plans for medical, dental and vision because you’re worth it.
- Food to Build Community: Food is our love language, so we serve Chewse catered meals 3x a week, gather for a monthly company team bonding and stock the office with healthy snacks!
- Professional Development: We help fund our employees to attend workshops, conferences, or night classes that will help them go the extra mile.
- Team Love: Chewse teams have quarterly bonding budgets, strengthening your weekday tribe to get the job done.
Salary Range: $151K – $189K with generous equity To Apply: Send your resume to {resume@chewse.com} using “I ❤️ Chewse Head of Marketing” as your subject line and answer the following question(s) :
- Why do you want to bring the brand identity of Chewse to life?
- What is your favorite hospitality brand and why? What aspects of that brand would you keep, kill, or change?
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