2 Replies Latest reply on Aug 27, 2018 11:39 PM by Sanford Whiteman

    Tracking LinkedIn InMail (open/clicks) back to Marketo?

    Sean Tierney

      Hi,

       

      When sending LinkedIn Sponsor InMail to a known individual you targeted from Marketo (via AdBridge audience match), should you expect to see their opens/clicks within that InMail come back to that Marketo person record as some sort of social activity?? or would that happen only if person subsequently fills out a form...LinkedIn Lead Gen form or Marketo page/form?

       

      I've crawled through the documentation both in Marketo and LinkedIn and can't seem find a definitive answer...hope I'm missing something obvious here.

       

      Thanks,

      Sean