I have a client using Techtarget, Bombora (via DiscoverOrg) and The Big Willow (via LeadGenius). While we have not done detailed analysis, we are seeing tremendous engagement from these contacts, especially TechTarget. Happy to have a further discussion with you on this as there are a lot of details to think about (costs, going direct vs. with a 3rd party like DiscoverOrg, nurturing styles, etc...)
I don't have any experience with Prelytix but would love to know what you have been hearing.
Hope this helps!
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Hi Jerry - I'm in financial services and we just did an evaluation of intent providers. Bombora licenses their data through over providers. While we considered DiscoverOrg, they didn't have the depth in our industry (yet.) We landed on Everstring because it licenses Bombora's intent data, as well as getting data from ZoomInfo and other sources so we didn't have to individually contract each of them.
Thanks Amanda. Through Tish I learned that Marketo is now integrated with Bombora. You're totally right though, these tools are powerful, but the data or network is very much catered towards tech. Only if these providers can add Source Media (major content publisher for Finance and Health) to their network, then I think it will be very interesting for us.
The good thing about TechTarget is that their leads are GDPR compliant, for EMEA too! Marketing can send out mass emails to TechTarget leads, and they can also integrate with Marketo.