Brooke Bartos

Marketo Advocacy Programs - The Roadmap to Champion

Discussion created by Brooke Bartos Champion on Aug 22, 2018

I've been asked by members of our MUG and the Marketing Nation about how you get to be a Marketo Champion -- as active members of the CHI MUG, you've already taken a step in the right direction! But Marketo has much more within the Advocacy Programs than just MUGs and Champions. Attached is an ifnographic with more details, but here's the quick breakdown:


  • Purple Select is a place to complete fun challenges from Marketo, earn points, and redeem them for awesome purple swag!
  • Customer References, Stories, and Testimonials are things that are hugely beneficial for other Marketo users and those considering making the switch -- if you've come over from Eloqua or Pardot, or used any of the Marketo add-ons such as Bizible, Content AI, ABM, Sales Engage, etc., there are great opportunities for you to be involved by sharing your honest experience.
  • Champion is the highest level of the advocate program, and applications are open the last quarter of every year for a select number of spots. Champions are Marketo Certified Experts and and brand ambassadors within the Marketing Nation Community.


As a Customer Advocate, Marketo has some fun perks at all tiers of the program, including special events at Summit for Advocates and surprise swag! If you are interested in learning more or getting started within the Advocacy Programs, click here to get in touch with the team: