0 Replies Latest reply on May 28, 2014 11:38 AM by 48346

    Marketo Jedi Needed for Fast Growing LA B2B Financial Services Firm

      Our fast growing financial services firm in Los Angeles California is seeking a Marketo Jedi to join our team!

      Power users of the (sales)force(.com) greatly appreciated. 

      Please read on for the Job Description. 

      Resumes and a cover letter can be sent directly to me at kate.h@forwardline.com... and may the force be with you. 

           
           General Comment

           ForwardLine is the pioneer and innovator in the alternative finance industry. To facilitate growth we’ve developed a sophisticated marketing infrastructure. To continue our growth, we seek a Marketing Automation Professional to join our marketing team and optimize our automation programs.

           If you’re an expert at marketing automation, an analytical problem solver, and a salesforce.com power user we want to hear from you. 

           
           Responsibilities

           
           Email Automation:
           §  Act as power user and training authority for marketing automation system
           §  Delivery of automated marketing campaigns, including template development, email building, testing, execution, and analysis
           §  Manage the lead lifecycle, revenue and lead scoring models
           §  Proactive leadership and problem solving in the utilization of automation systems
           §  Provide guidance during the creative process to ensure relevant marketing content and application of email marketing best practices
           §  Define and maintain governance documentation for automation programs
           
           Digital Properties:
           §  Act as power user for CMS, relative to marketing automation and salesforce.com connections
           §  Manage Drupal/Marketo/salesforce.com API configuration and development
           §  Development and maintenance of landing pages and i-forms
           Analytics:
           §  Provide marketing and executive management team detailed revenue cycle analytics and salesforce.com reporting
           §  Generate and maintain reports, act as power user and trainer

           
           Qualifications

           3 or more years Marketing automation experience, preferably in a B2B role
           Expertise with marketing automation platforms (ideally Marketo)
           Expertise with content management systems (ideally Drupal) and familiarity with responsive design principles
           Salesforce.com power user
           Exceptional analytical and critical thinking skills with demonstrated experience creating reports that support business objectives and forecasting
           Bachelor’s degree in marketing, communications, information technology, or related business field of study

           Compensation

           Salary range is negotiable based on experience. Benefits package provided after 90 days of employment.