3 Replies Latest reply on Jan 30, 2019 1:32 PM by Maude Belanger

    Set up an email for new and old contacts

    Nimisha Garg



      I would like to set up a marketo program - series of 4 emails  that I want to test.

      Email 1 will go to old contacts

      Email 2 will go to new contacts

      Then I want to monitor how does our list react. I believe older lists will react less vs new list.


      How do I set this up?

      Then I have email 3 and email 4 for the same.


      Email 1: Press Release

      Email 2: Same type of topic but in a Video

      Email 3: Same topic but "white paper"

      Email 4: Same topic but "ebook"


      These are a few things I am trying to do. I can explain more if this is not clear.


      Need input on setting up in Marketo - including smart campaigns / flows / schedule etc.