AnsweredAssumed Answered

Set up an email for new and old contacts

Question asked by 1d177e69ac1f9498495d47f79f1509a34bf0f754 on Aug 21, 2018
Latest reply on Jan 30, 2019 by Maude Belanger



I would like to set up a marketo program - series of 4 emails  that I want to test.

Email 1 will go to old contacts

Email 2 will go to new contacts

Then I want to monitor how does our list react. I believe older lists will react less vs new list.


How do I set this up?

Then I have email 3 and email 4 for the same.


Email 1: Press Release

Email 2: Same type of topic but in a Video

Email 3: Same topic but "white paper"

Email 4: Same topic but "ebook"


These are a few things I am trying to do. I can explain more if this is not clear.


Need input on setting up in Marketo - including smart campaigns / flows / schedule etc.