0 Replies Latest reply on Jun 3, 2014 7:14 AM by 5d0ff842dfcc1bcfc1a209e5ac785f6fa82baba7

    Senior Product Marketing Manager

      Working directly for the VP of Marketing, the Senior Product Marketing Manager will play a key role in defining ObserveIT’s messaging, enabling sales, driving demand and establishing ObserveIT as a leader in the User Activity Monitoring market. 
      Key Responsibilities:

      –        Positioning: Develop compelling product positioning and ensure messaging differentiates ObserveIT in the market.
      –        Content:  Produce exciting pieces of content that draws our target audience in across multiple channels.
      –        Product Launches: Support the successful launching of new releases and products to ensure sales is ready to sell, customers are aware of new developments, and potential customers are draw in.
      –         Demand Generation: Support our multi-channel demand generation programs will compelling messaging and content. 
      –         Market Intelligence: Maintain a thorough understanding of competitive pricing, strategy and service area.  The expert on the competition including:  competitive strengths and weaknesses.  Identify opportunities and competitive threats.  Develops strategies accordingly.
      –         Metrics: Focused on measuring the results of messaging and content by measuring response rates, adoption rates, etc… 


      –         3+ years of product marketing experience in an B2B company selling to IT
      –         Bachelor’s degree or higher
      –         Experience with Marketo highly desired
      –         Excellent written and verbal communication skills – ability to communicate complex topics in clear, easy-to-understand terms
      –         Must be able to develop relationships with internal stakeholders (sales, marketing automation, product management) and to clearly communicate issues to audiences with varying degrees of related knowledge.
      –         Detail oriented, high-energy, flexible self-starter
      –         Excellent time management skills
      –         Experience and understanding of segmentation, buyer personas and life cycles across various marketing channels.