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Cleaning up The Database: The Big Sweep

Question asked by Marketing Manager on Aug 20, 2018
Latest reply on Sep 26, 2018 by Grégoire Michel

I'm setting up a cleanup program and I'm following this guide: Get the Gold: Six Steps to Delete Bad Data

 

Now I wanna try to identify the "dead" leads on my database and bad data. These leads came from different sources and it's time to clean up the house.

 

I'm been conservative so I'll check out first if I can bring them back and wanna see the inactive leads from last year. The issue is that I'm using an Inactivity filter to sort them out, but these filters archive the data after 90 days. So.... maybe some of those leads have been active this year?

 

This is my Smart List

 

As you can see, I'm also using my program status to see if any of them interacted in some way with us.

 

Any Ideas? Thanks

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