3 of 3 people found this helpful
Depends whom you consider ready to remove.
- Inactivity doesn't archive because it's not a log entry - it's an absence of a log entry. But sure, it will get affected after 90 days or 25 months depending on the removal dates of actual activity.
- Member Of Program or Program Status Was Changed - only works if you are actively using Status
- Opened isn't reliable so it shouldn't be the ONLY filter.
- Person Was Created - I'd rather use Created At. It will run faster.
Usually I do something like
Created At IN PAST BEFORE 18 months
Not Visited Web Page
Not Filled Out Form (but they could fill out unsub form)
Not Program Status Was Changed (to capture events, webinars)
All above is AND.
Once you have identified your list to remove from Marketo, do you recommend exporting the list first?
1 of 1 people found this helpful
Yes, always !