2 Replies Latest reply on Aug 15, 2018 2:16 PM by Susan Peich

    Person Source in Marketo - Can you align Person Source to Google Analytics acquisition channels

    Susan Peich

      Hi,

       

      Bumping this unanswered thread to the top question because I have it too: Differentiating Organic Traffic

       

      In our executive reporting, we're being asked to report our web traffic so that Person Source values align to the acquisition channels in Google Analytics. They want consistency from top-of-funnel to close. Why can't Marketo collect parameters that I can use to tell if an organic web lead is from organic search, direct traffic, referral, social, etc?

       

      Any advice about how to do this in core Marketo or through an integration (We use Wordpress and Uberflip for our site pages) is appreciated.

       

      Thanks!